Where do I show my 360° video?

Small groups

For small groups at tradeshows and events, the Samsung Gear VR is the perfect tool. It offers a stellar image quality and even supports interactive projects where the viewer can make his or her own choices.

To guarantee a smooth workflow during your event we usually provide a custom video player with minimal controls. You don’t have to dig through endless menu’s and the viewers don’t have to do anything themselves.

Large reach

To reach a larger audience you could consider a “Cardboard” solution. These are small cardboard VR glasses, perhaps customized with your own design, that people can fold together themselves to put their smartphone inside.

The quality is less good than with the Samsung Gear VR but you can reach a much bigger audience by sending these glasses in the mail or by giving them away.

Interactivity is only possible through development of an app for Android and iOS. The app will then be published through the regular App Store and Google Play.

Social Media

The same 360° video we produce for Virtual Reality is immediately usable on YouTube or Facebook as well. On their computers, people can drag with their mouse and on smartphones & tablets they can rotate the device to look around in the 360° image.

This way of viewing your content is less immersive, but it allows that people choose for themselves how they want to play your 360° content. Interactivity is not yet possible with this system.

Live preview

Live preview was for a long time one of the hurdles of shooting VR. During the shoot it was hard to see what exactly you were filming and this created an additional difficulty during the directing of actors.

That’s why Fisheye VR developed a system that makes it very simple to have a 360° live preview of what’s being shot. The client has confidence about the take, and the preview is immediately recorded as a daily rush for the editors.

Interactive 360° video

When we play 360° video on the Samsung Gear VR it’s possible to make the video interactive. The video can be paused or choices can be displayed in the VR world to make the viewer influence the story.

Or, the interactivity could be hidden on a more subtle level, where we adjust the story based on which parts of the 360° image the viewer has seen.

This way we can make experiences that are unique every time for everybody.


For traditional video, audio is usually processed in stereo: a separate channel for your left and your right ear, that gives a more spatial effect than mono. But in Virtual Reality you’re looking around a lot, and it would be a shame to have these stereo tracks glued to your ears while you’re rotating your head.

Using Ambisonics we can make the sound be 360° too. If someone is standing to your right, you will hear him to your right, if you then look straight at him, you will hear that the sound is coming from the front. The sound becomes completely 3D, so sounds can even come from above or below.


A standard 360° video can be seen as a flat video projected onto a sphere. Think about how we look at a world map. When we fold open the map, we see different proportions than when we look at the globe. This is comparable to 360° video, only your head is inside the sphere and you are looking at the world around you. When you move, the head tracking on your VR goggles will follow your movements, so you get the impression that you’re really present in the scene.

Thanks to stereoscopic 3D we can make an extra layer of immersion because we’re creating a depth between the foreground and the background in the images. Your favorite 3D blockbusters are normally filmed with two lenses. These lenses are very close to eachother, like your eyes. When watching these images, your brain gets a sense of depth. It can look confusing or bad if it’s done bad, but is crushingly realistic when it’s done well.

And that’s exactly what we do in our VR productions.


Fisheye and its subsidiary Coptermotion were pioneers in aerial photography using drones. Since 2011 we’ve been flying on a regular basis and of course we have adapted our machines to 360° video.

With advanced 360° stabilizing techniques we make sure that the horizon doesn’t shake, which improves the comfort of the viewer and helps combat VR sickness.

360° video vs. Game engine

Virtual reality strictly speaking is not always about 360° video, and 360° video is not always the best way to run a VR project.

Using a “game engine”, the underlying technology behind computer games, we can make an experience that is not necessarily related to games.

The advantages of such a game engine are:

  • High degree of interactivity is possible
  • Perfect stereoscopy
  • You can physically walk around in a 3D environment (using specialized VR hardware)

Game engines offer the possibility to really transport your audience completely into a different world, and it might even be the most immersive form of Virtual Reality.

Camera movement

It’s very important to discuss the movement that the 360° camera will undertake. It’s tempting to use extreme viewpoints or to do spectacular movements.

But because these movements aren’t copied in real life by the viewer, his vestibular system gets confused and the viewer will literally get seasick.


Photogrammetry is a special technique to very quickly transform environments and objects to photorealistic 3D models.

We take many different pictures from different angles of an object or an environment and then use specialized software to calculate a 3D model from this data.

This model can then be used in animations or game engines, for example to walk around in an existing space in VR.